8/7/2023 0 Comments Inherent vice free streaming“Character consistency - just continuity in general is a huge challenge,” said Stephen Parker, head of creative at Waymark, a company that develops AI video ad tools for businesses and that produced a 12-minute-long AI-animated short film “The Frost.”įor example, “The Frost” features characters that show up in multiple scenes, meaning they need to look the same or similar enough in each appearance so as to be recognizable. But in each case, the teams working on the projects had to determine how to ensure the images being spit out resembled one another. And as the folks at Electric Theatre Collective, production studio Curious Refuge and AI video ad developer Waymark have shown, that is the case. Given that a video is just a series of still images, it makes complete sense that image-generating AI tools like Midjourney and Stable Diffusion - which are designed to churn out still images - could be co-opted to create the frames that make up a video. When it comes to video projects, a primary challenge that generative AI tools present to their human collaborators is achieving a consistent look. But also understand the limitations and then factor that into how you approach creating final images.” “Understand the benefits of using the tool because you wouldn’t be using it if there weren’t benefits. You need to understand the limitations,” said Ryan Knowles, head of 2D and VFX supervisor at visual effects studio Electric Theatre Collective, which incorporated Stable Diffusion in producing the visual effects for Coca-Cola’s “Masterpiece” video campaign. Nonetheless, tools such as Midjourney, Stable Diffusion and D-ID still require video producers and visual effects specialists to take a hands-on approach when navigating around the tools’ shortcomings. Generative artificial intelligence technology is already proving to come in pretty handy on video productions, as covered in last week’s briefing.
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